Dj Khaled, the man that turned Snapchat into Major Key’s and money!
Khaled’s parents arrived in New Orleans from Palestine in their 20’s, his mother was born in Rahmallah and his father grew up in Al-Mazra’a ash-Sharqiya. His father came to America with only $20. His mum would sell clothes out of a van at a flea market.
They worked every single day, seven days a week and Khaled would hang out with them!
The Journey Begins…
After his family relocated to Orlando, Khaled started DJing around age 13, in his garage surrounded by stacks of records and a keyboard, drum machine and turntables.
When he was 16 years old, his family encountered tax issues and he literally watched the government take all of his families items! His family went from a comfortable position to having ZERO.
The family relocated back to New Orleans, and Khaled snagged a brief job at Odyssey Records. This is where it all started, and is in fact where he met Birdman and a 12 year old Lil Wayne!
Khaled was full of energy and it got to a point where he was out of a job, and it was then decided he never wanted a job again, it was all about his music career.
Relocating to Miami in 1994, with only $20 in his pocket!! (Do you remember how much his Dad came to the US with?)
It was then the real grind began, he would sleep wherever he could, his girlfriend’s parents house, motels, even his girlfriend’s car. He would DJ anywhere he could, however his first year there he still remained poor, just above homeless.
Around the same time Marcello Valenzano and Andre Christopher Lyon were spinning records on Mixx 96, their pirate radio station. However one night, in walked Khaled. He was real with them, told them about his move to Miami, told them everytime he tried to get on radio shows people told him no. Then, he asked for a slot on their show.
Andre and Marcello were on the cusp of their own major decision. Nonetheless, they gave DJ Khaled a slot on the show. And their major decision turned into a major move, as in a week they both moved to Atlanta and became the Grammy winning hip hop production duo, Cool and Dre!
When they relocated, the slot they gave to Dj Khaled, became the whole show! Within 9 months, Khaled had literally moved into the station, he’d sleep on the floor and DJ until the early hours of the morning. This helped him to start booking gigs in the popular Miami scene.
By now Khaled was on a role, he walked into a popular Collins Avenue nightclub and asked if he could DJ. He took out his records, played with crazy energy and blew the owner away. Soon enough crowds would turn up just to see Khaled!
It was then Khaled landed a slot on The Luke Show, which was a more mainstream radio show. His energy was a bit too much for some of the listeners but it was given another slot by 99 Jamz when the show ended. By 2005, Khaled had the idea for a mixtape. Back then, DJ’s just DJ’ed…but Khaled had another plan in mind and a few months later his first mixtape was released.
His first national breakout was a colaboration with Akon, TI, Rick Ross, Fat Joe, Birdman and Lil Wayne. After that he started pushing them out. And his single All I do is Win from his album Victory (2010) blew up in the charts! And sold more than 3 million copies. Barack Obama even walked out to it! Then there was 2011’s “I’m on One: which earned Khaled a Grammy nomination.
Now a total of 118 artists have appeared on Khaled’s eight albums, thats a statistic.
However in the past year Khaled’s fame has got bigger than ever, twenty years in. DJ Khaled is finally a household name. Thanks to Snapchat, a social media platform that allows users to send photos and videos to friends.
Since he joined last year he has gained incredible momentum. His followers have grown as he’s shown major insight into his daily life, live snapping him riding his jet-ski in Miami, visiting local friends for lunch, filming his daily meals and his quiet time in his garden expressing gratitude with his flowers and stone lion. Now he turns his hand back to business, and one of his best ventures are his wethebeststore.com website and his Finga Licking restaurant business.
He really is on one. And now at 40 years old, you could say Dj Khaled has made it and personally, I don’t think he’s done.
He never ever gave up, he was PERSISTENT with no resistance.
He created his own OPPORTUNITIES. No matter how many no’s he got, he would walk in and ask for opportunities, until someone gave him one.
He took risks, he moved to Miami with just $20 in his pocket. It was probably another 10 years before massive returns came in.
He didn’t use his background as an excuse but a driver of his success.
He focused on what he could do, on his specialities, he didn’t try and mirror anyone else. He knew he was unique and he played on that.
Lastly, he’s never stopped. Testament to that his Dj Khaled’s new line of Champagne. Belaire Lux.